The JEA is here to provide jewelers with the tools to create an inclusive shopping experience for same-sex couples without alienating their long standing "traditional" customers. Although it might seem like business as usually when serving same-sex couples, there are nuances that need to be overcome when serving lesbian couples and gay couples.
We're here to show the jewelry industry how a slight change in vocabulary and thinking will create an inclusive environment for all customers, and how those changes will best serve the LGBT community.
Jewelers Equality Alliance (JEA) is a subdivision and educational service provided by Jeweler Websites, Inc. The education offered through JEA is available as staff training, market research and understanding, and as for hire marketing agency and consulting for the jewelry industry.
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